About us
A unified destination to promote the Alpes Vaudoises and showcase their diversity all year round
About us
The Alpes Vaudoises are a unique tourist destination that brings together several resorts and villages in the canton of Vaud around a shared ambition: to showcase the richness and diversity of our region, both in Switzerland and internationally.
Our organization, Alpes Vaudoises, société coopérative, brings together the main destinations in the area – Aigle, Bex, Gryon, Leysin, Les Diablerets, Villars and Col des Mosses – as well as many tourism partners. Together, we work to promote a coherent, attractive and accessible offering.
Our mission
Our mission is to highlight the entire region by showcasing its landscapes, activities and expertise. We support visitors at every stage of their journey, from inspiration to booking, including information.
At the same time, we bring together local stakeholders – tourist offices, service providers, accommodation partners and other collaborators – around a strong, shared brand. This collaboration strengthens the visibility of the Alpes Vaudoises and ensures high-quality experiences.
Our vision
Our ambition is to position the Alpes Vaudoises as a leading Swiss destination for authentic, inspiring and year-round stays.
Beyond winter sports, we promote a four-season offer: nature, gastronomy, culture, relaxation and outdoor activities.
Our values
Our work is guided by four key values:
- Authenticity: highlighting the unique character of each destination and preserving its identity
- Quality: offering reliable, well-crafted and accessible experiences
- Unity: building a strong and consistent image of the region
- Efficiency: pooling efforts to maximize the impact of our actions
Our approach
The development of the Alpes Vaudoises is based on close collaboration between all stakeholders in the region. Each plays a complementary role:
- Tourist offices welcome and inform visitors
- Service providers deliver experiences and services
- Partners support the development and visibility of the destination
This collective dynamic allows us to offer a coherent overall experience and to strengthen the attractiveness of the region.
Through our development plan, we are gradually strengthening our promotional, communication and content creation efforts. Our goal is to inspire more visitors while supporting the local economy.
We are also developing tools and services to facilitate trip planning and to highlight the offerings of our partners.
Find out more
To find out more about our activities, our organisation and our results, please see our management reports available below.